Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines

Throughout the world, the premium marine brand that consumers associate with is Mercury!.  For more than 70 years Mercury has been inventing, designing and building ,marine propulsion systems - outboards, sterndrives, inboards and propellers.  Today Mercury Marine proudly retains its unmatched record of leadership, innovation and service, but these qualities extend far beyond their propulsion systems.  Through their national network of authorised dealers, Mercury markets complete boats, a full line of boating accessories, trailers, fishing accessories...In fact all your needs for boats or boating, Mercury can supply.

Mercury brands include Mercury outboards, Mariner outboards, MerCruiser sterndrives and inboards, Bermuda Fishing Essentials,  Quicksilver Inflatables and MotorGuide Electric Motors.

History
In 1939, Carl Kiekhaefer was a young engineer fresh out of college.  With financial help from his father, he bought a dying outboard motor manufacturing company in Cedarburg, Wisconsin.

He never intended to get into the outboard business.  His plan was to make magnetic separators for the dairy industry.  But included in the assets of the company were 300 defective outboards that had been rejected by a large mail order retailer.

Carl needed cash to keep his new business running, so with a small crew, he rebuilt the motors and sold them back to the mail order company.  The engines performed so well that the buyer placed an order for more.  Soon a second firm asked him to design and build an alternate-firing twin cylinder model.

The Kiekhaefer Corporation was in business and so Mercury was born.

Our Vision
To be the most respected and revered global marine industry leader, enhancing the consumer's positive boating experience by providing the finest marine propulsion systems and services, integrated electronics, and parts and accessories.

Our Mission 
The mission of the Mercury Marine division is to serve and satisfy customers in the world wide pleasure, fishing, high performance, and commercial marine markets through the design, manufacture, and marketing of marine propulsion systems, related products, services and accessories, and specific products for non-marine applications, which provide superior value, thereby assuring sustained global market share growth and profitability.

Mercury Marine is Commited to
Providing the highest level of customer satisfaction:

• Enhancing the product line through continuous technological advances, quality and cost improvements, and global product line development
• Acting with dignity and trust for all constituents
• Providing the highest level of employee motivation
• Acting with integrity in all our actions
• Conserving natural resources to protect the environment

WorldWide
While Mercury Marine is based in the United States of America, the company services the global boating marketing.  With distribution centres strategically located throughout the world, Mercury has the resources to support dealers, distributors and customers.

Mercury has a direct presence in Australia with their Dandenong (Melbourne) office responsible for activities through the Australia, Asia and Pacific regions.  In this region Mercury has branch offices in Brisbane & Sydney - Australia, Auckland - New Zealand, Singapore, Selangor - Malaysia, Suzhou & Zhuhai City - China.